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Editors

Harry Cassin
Publisher and Editor

Andy Spalding
Senior Editor

Jessica Tillipman
Senior Editor

Bill Steinman
Senior Editor

Richard L. Cassin
Editor at Large

Elizabeth K. Spahn
Editor Emeritus

Cody Worthington
Contributing Editor

Julie DiMauro
Contributing Editor

Thomas Fox
Contributing Editor

Marc Alain Bohn
Contributing Editor

Bill Waite
Contributing Editor

Shruti J. Shah
Contributing Editor

Russell A. Stamets
Contributing Editor

Richard Bistrong
Contributing Editor

Eric Carlson
Contributing Editor

The business case: Creating stakeholder trust improves the bottom line

In our first post we proposed a universal business ethics principle: “A basic duty of every organization is to earn stakeholder trust.”

Our hypotheses are: 1) trust is based on the expectation of reliable behavior, 2) attributes of reliable behavior generally align with ethical behavior, and 3) therefore trust is a valid proxy for evaluating ethical behavior.… Continue Reading