Last week I talked with Denise Lee Yohn, author of the bestseller, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. She’s one of America’s best-known branding consultants and speakers, with a client list that includes Sony, Frito-Lay, and Burger King.… Continue Reading
Denise Lee Yohn is a go-to expert on brand-building for national media outlets. She’s also a popular speaker and consultant, and an influential writer.
I conspired to bribe a Dutch police officer to win a pepper spray contract. Yet the formula of spray I was selling was world class, with an exemplary health and safety record.… Continue Reading