This Christmas short has been viewed more than 18 million times on YouTube.
Sainsbury’s (UK) made it in partnership with the Royal British Legion, a charity that supports former and current British military personnel and their families.
The message was inspired by real events, Sainsbury’s said.
“It commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.”
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