The Super Bowl commercials were great. Our favorites were VW’s The Force and Bud’s Tiny Dancer.
What about anti-corruption ads? None made it to the Super Bowl this year. But there are some goods ones out there.
Our current favorite comes from Georgia (the country) for the Advocacy and Legal Advice Center, an initiative by Transparency International Georgia.
We like the ad because (a) it’s colorful (2) with snappy music (3) and easy visuals. We also like the simple message — that most petty bribery (think facilitating payments) is really extortion. So what the victims need most is some clout to fight back.
Apparently the ad worked. “Within a month,” the Georgia Advocacy and Legal Advice Center said in February last year, “it received almost 100 calls and visitors and opened 22 cases. 31% of hotline users were invited for preliminary consultation with ALAC legal staff. So far the majority of corruption related complaints concern corruption in the judicial sector and property rights violations.”